Big Idea

You being a world-class coach isn’t just about you.

You being great makes the world better.

Great coaches change the world BUT…

We need a multiplier effect.

We need to move faster.

Mental and physical strength is in decline despite wellness becoming a TRILLION $ industry.

That’s on YOU & ME.

If we take responsibility for it we can solve it.

I’ve been on this mission since 2014.

My failure to transform mankind so far involved my students opening over 100 gyms.

It includes working with over 1,000 coaches and working with arguably the most influential athletic development program ever in ATG Online.

Recently I’ve started building Villages for athletic and life transformation in Montenegro and Vanuatu.

Places where it’s normal to build solutions, eat natural food & train to be better.

A bit like the monasteries in Asia but without the isolation from the rest of the world.

I was too sick, weak and injured to accomplish my Olympic dream.

I gave up at 22 and decided to look for a new challenge.

I’ve travelled the world ever since gradually building a new dream.

Here’s your invitation.

The worse you are now in terms of money, attitude, performance the better than story will be. The better you are the faster you might join the leadership.

Change yourself, transfer that ability to others. There are many success stories already. There will be many more. This is your invitation to be one of them.

Leverage community reach, events and an international audience to grow much faster than you could ever grow alone through paid marketing or viral content.

As each coach builds their dream great things become possible.

I’ve been a coach all my life.

My teams won against the odds… many times.

My students teams and businesses won against the odds… many times.

NRL champions, Sonny Bill, Ben Patrick, Ali Day, Lucas Aaron, Nico De Paoli, Graham Tuttle, Lyndon Holzheimer…

I coach champions.

New connections are the fastest way to change your path in life and ensure you never go back to where you were.

New actions that match your desired identity and your path in life.

New knowledge that most don’t understand about how to get results.

I’m here to share with you the master keys for Athletic Success.

Athletic Success is the duty of every man, young and old.

We all sense this everyday.

If you’re alive you’re in the game of Athletic Success.

The Master Keys For Athletic Success are Principles.

Principles that even when applied in isolation can unlock new levels of performance.

When combined these principles have built record breaking athletes.

This is for coaches and athletes.

The COACH / ATHLETE / NON-ATHLETE labels have created too great a boundary.

The gap between the coach and the athlete should be decreased.

The athlete and coach must seek athletic success together in harmony.

Each giving what they have to the ultimate goal of unmatched performance.

New levels of human potential that were previously unseen.

If you are an Athlete without an inspired Athletic Success coach… you must lead and learn and connect with others on the path.

If you are a Coach without quality athletes giving their all… you must treat yourself as the athlete and attract athletes to your path.

Here you will find many protocols and interpretations of the Athletic Success principles. There is no UNIVERSAL PERFECT PRACTICE.

You must test and explore and learn to lead yourself to greatness.

You will also learn unbreakable rules nobody told you.

Strong Men Create Good Times. Learn to WIN / Win Life

Coaches are too arrogant - I’ll do it myself.

Unearned egos.

I became a world champion coach by learning from the 3 best coaches of the modern era.

Piano - I like to do it this way.

Scholarships for professional athletes and top level coaches.

100 places only.

Articles for interest - audio / slides / written - Poliquin Vs CrossFit 2 different approaches for natural bodybuilding.