Lesson 5: Closing Sales in Your DMs!
{Editor's Note: will the videos, graphics, etc. explaining this improve? ABSOLUTELY! But that's kind of the point: growing an online business is SIMPLE and does NOT take any special skills in videography or web development!}
Your posts per Lesson 4 have now gotten people to reach out to you, so what do you say to turn a REACH into a SALE?
It's as simple as:
- Letting the person know you REALLY heard them.
- Use a "Quick Reply" to do your repetitive work. This not only saves you time but ensures you don't miss anything key in your sales pitch, disclaimer, etc.
I did this screen-record to show you a live look at answering a DM by using this simple 1-2 process:
Now I turned the camera on myself, to break this down in detail:
(As referenced in the above video, to make a quick reply go to Settings > Business > Quick Replies)
Because of the work you put into Lessons 1-4, Lesson 5 will be SO easy!
Let's recap where we are now, because the following 5 Steps really encompass the full process of inception to sale, and the final 5 weeks will go into the 5 subtleties that continually sharpen the main 5:
- Lesson 1: WHO are you? If you're not true to who you are, the grind ahead will FEEL like a grind, and you may not make it. Even if you do, happiness awaits only if you are working toward YOUR goals.
- Lesson 2: WHAT are you selling? It's important to identify exactly what your product is, before you go into all the work of marketing!
- Lesson 3: STATS! From the moment you start selling, you've got to be keeping the right stats, GRAPHING them, and then COMPARING them EVERY single week thereafter. I have NEVER missed a week of this in the last 19 months.
- Lesson 4: Making posts that SELL is as easy as a) getting the customer's ATTENTION, then b) getting the customer interested in what your product is, and finally c) explaining what your product is.
- Lesson 5: CLOSING sales by letting the interested customer know you really heard them, then delivering your best possible PRE-SET message ("Quick Replies" on Instagram, for example).
Over the past 5 weeks, I've outlined for you how I grew my online business, which TODAY happened to go over 4000 actively paying members (at $42 per member, per month, since some are discounted). My lifetime goal was 2000 members, thus proving that if you follow these 5 steps, there is no telling how successful your online business can be!
You're now ready for takeoff, and over the next 5 weeks, I'll go over with you the 5 things I continually work on to fine-tune these 5 main steps above.
Yours in Success,
Ben
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